Contents
Title
Customer Orientation and Organizational Performance in Iraqi Private Banks
Author
JASSMY, BASIM ABBAS KRAIDY,BHAYA, ZAKI MUHAMMAD ABBAS,AL-DULAIMI, ZAID YASEEN SAUD
Classification JEL
M31
Abstract
This current research indicate the relationship between customer orientation and organizational performance in the Iraqi private banks, Customer orientation is represented to be an essential factor for the Iraqi private banks success in spite of a few empirical evidence to enhancing performance , this research trying to clarify customer orientation- performance .in the final of this research achieved for the role of customer as basically influence in the Iraqi private banks and this gaining in the theoretical side.
Keywords
Customer orientation,organizational performance
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