Title Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic Author Yuanfei Guo,Mary FitzPatrick,Roy Larke Classification JEL M31 Abstract Suboptimal health and chronic disease are major […]
Title Cross-cultural Differences in Tourism Product Preferences Author Maria Johann Classification JEL L83, M31 Abstract Tourists can discover a variety of benefits in tourism products, which are intended to […]
Title Collaboration between Consumers and Companies in Generating Ideas for Product Development Author Antoniya Boykova Classification JEL M31 Abstract The development of modern society and the achievements in the […]
Title Applied Aspects of Automated Pricing in B2C Marketing Author Evgeniya Tonkova Classification JEL M31 Abstract Technological developments over the past two decades have had a strong impact on […]
Title Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review Author Zaki Bhaya,Zaid Al-Dulaimi,Basim Jassmy Classification JEL M31 Abstract The purpose of this paper is to explore […]