International Conference on Marketing and Business Development, Volume 1, 2017
marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, global marketing, online marketing, interactive marketing, business to business marketing, marketing communications, brand management and […]
Title Particularities of the Legal Framework of Marketing in Romania Author Ionel Dumitru,Mihai Felea,Bogdan Georgescu,Daniel Moise Classification JEL M38 Abstract Legal framework of marketing includes all legal regulations concerning […]
Title Market and Competitive Determinants of Strategy in the Process of Strategic Analysis – Toward Comprehensive and Integrated Approach Author Marek Blaszczyk Classification JEL O43, O32, O33 Abstract Key […]
Title Recognition of Future Trends on time with the Right Evaluation for the Software Industry Author Marco Pister Classification JEL O30, O31, O32 Abstract Today through the digitization as […]
Title Generational Segmentation in Selected European Countries – Analysis of Secondary Data Author Krzysztof Błoński Classification JEL M31, M39, C38 Abstract The aim of the article is to identify […]
Title The Balanced Scorecard for Sustainability Author Rachid Moustaquim,Camélia DUMITRIU Classification JEL M10, M14, Q50, Q56 Abstract Robert Kaplan and David Norton (1992), professors at Harvard Business School, were […]
Title Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism Author Ulvi Cenap Topçu Classification JEL M31, D12 Abstract It is asserted in the literature […]
Title Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services Author Bistra Vassileva Classification JEL M31 Abstract The way businesses traditionally connect with customers has been linear, […]
Title A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element Author Emel Demir Askeroğlu Classification JEL M31 […]
Title Typology of Polish Consumers in Regard to their Sustainable Behaviour Author Jadwiga Stobiecka Classification JEL A13, F18, M14, M31 Abstract The article discusses some aspects of the theoretical […]