Trade Business Communication Policy
Title Trade Business Communication Policy Author Yaneva, Dilyana,Kyurova, Vyara Classification JEL M31, M37 Abstract The purpose of the paper is to examine the specifics and peculiarities of the communication […]
2016
Profile of Luxury Male & Female Customers in Western India
Title Profile of Luxury Male & Female Customers in Western India Author Fadnavis, Milind Classification JEL M31 Abstract With increasing brand awareness amongst Indian youth and purchasing power of […]
Play to Save the World – Triggering Social Change Through Games
Title Play to Save the World – Triggering Social Change Through Games Author Pascu, Alexandra Ioana Classification JEL L31, O35 Abstract While games have been usually associated with pure […]
Influence of Customer Relationship Management in Optometric Practice
Title Influence of Customer Relationship Management in Optometric Practice Author Parescura, Polixenia Aurora Classification JEL M31 Abstract Starting from the current market optometry services (highly qualified prescribers, specific technologies […]
Food Shopping Behaviour in Older Consumers´ Segment
Title Food Shopping Behaviour in Older Consumers´ Segment Author Lesakova, Dagmar Classification JEL M20 Abstract The focus of our research is to provide a theoretical rationale and empirical evidence […]
The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process
Title The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process Author Tkaczyk, Jolanta Classification JEL M30 Abstract Credibility is the extent to which […]
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study
Title Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study Author Frau, Moreno,Cabiddu, Francesca Classification JEL M31 Abstract In the marketing literature there are three main […]