Title Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research Author Tarczydło, Beata Classification JEL M31 Abstract The progressing digitisation, technical and technological development, new functionalities of the […]
Title An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector Author Ben Youssef, Kamel,Giaccardi, Giuseppe,Pellicelli, Michela Classification JEL M130, M150 Abstract The […]
Title The Influence of Advertising Practice Corporate Social Responsibility Author SUSANU, IRINA OLIMPIA,Cristache, Nicoleta,MICU, Adrian Classification JEL M31 Abstract Advertising serves as a mold that shapes social and moral […]
Title Entrepreneurial Approach on Relationship Marketing in Family Owned Business Author Pop, Nicolae Al.,Fotea, Silvia,Dusa, Silvia,Palade, Alexandru Classification JEL M13 Abstract The importance of marketing for the success of […]
Title Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective Author RAZZAQUE, Mohammed Abdur Classification JEL M31 Abstract Islam is a complete code of life for […]
Title Quantitative Research on the Anime Culture Products Presence in the Romanian Market Author CAZACU, ADRIAN NICOLAE Classification JEL F690 Abstract The process of globalization brings with it intercultural […]
Title An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania Author Vrânceanu, Diana Maria,Dumitru, Ionel Classification JEL M31 Abstract Price-matching guarantees represent a technique that […]
Title Consumer Perspective upon the Marketing of Online Surveys Author Boboc, Larisa,Moise, Daniel Classification JEL C83 Abstract More and more organizations are conducting online surveys as often as they […]
Title Analysis and Evaluation of the Economic State of the Family Business in Bulgaria Author Atanasova, Anny,Koyundzhiyska-Davidkova, Blagovesta Classification JEL M19, M21, L26 Abstract The purpose of this paper […]
Title Simulation Business Games in the Research of Marketing Managers’ Decision Making Process Author Awdziej, Marcin,Tkaczyk, Jolanta Classification JEL M31 Abstract Wierenga (2011) argues that simulation business games are […]