Marketing Trends in the Online Retailing of Books in Romania
Title Marketing Trends in the Online Retailing of Books in Romania Author Carmen Balan Classification JEL M30, M31, L81 Abstract The goal of the research presented in this paper is […]
2015
Consumers Behavior Features Upon the Organic Products in Romania
Title Consumers Behavior Features Upon the Organic Products in Romania Author Narcis-Alexandru Bozga Classification JEL M31, Q57 Abstract Although the market for organic products is constantly growing worldwide, underlining that, […]
Psychology of Luxury Goods Consumer
Title Psychology of Luxury Goods Consumer Author Razvan Zaharia, Rodica Milena Zaharia Classification JEL M31 Abstract This paper investigates the psychological motivations of consumers of luxury goods, using the example […]
Brand: a Simple Name or a Criterion in Purchasing Decisions?
Title Brand: a Simple Name or a Criterion in Purchasing Decisions? Author Ionela – Valeria POPESCU Classification JEL M31, L83 Abstract The decision to buy or not a product by […]
Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company
Title Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company Author Stefan-Alexandru Catana, Victor Constantinescu Classification JEL M310, M370 Abstract In this article, we aim to develop a theoretical […]
Change Management Initiatives for Romanian Tourism Industry, Based on Benchmarking against South-East Asian and CEE Countries
Title Change Management Initiatives for Romanian Tourism Industry, Based on Benchmarking against South-East Asian and CEE Countries Author LIVIU TUDOR Classification JEL M10, O30, R11, L83 Abstract Taking into consideration […]
Composite Evaluation of Customer Satisfaction
Title Composite Evaluation of Customer Satisfaction Author Dagmar Lesakova Classification JEL M20 Abstract The aim of our paper is to identify attributes and elements of customer satisfaction that individually and […]
Predictors of Organizational Trust: The Dynamic Relationship Between Organizational Trust, Organizational Identification and Cultural Intelligence
Title Predictors of Organizational Trust: The Dynamic Relationship Between Organizational Trust, Organizational Identification and Cultural Intelligence Author Catalina Diana Dumitru Classification JEL D23 Abstract Researchers in the field of business […]
Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services
Title Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services Author Klaus Bruno Schebesch, Radu Lucian Blaga Classification JEL M39, […]
Interaction between Firms in New Product Development
Title Interaction between Firms in New Product Development Author Marco Pierantonelli, Andrea Perna, Gian Luca Gregori Classification JEL M10 Abstract This work-in-progress paper, through an exploratory case study, investigates how […]