International Conference on Marketing and Business Development, Volume 1, 2015
marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, global marketing, online marketing, interactive marketing, business to business marketing, marketing communications, brand management and […]
Title New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media Author Luca Marinelli, Gian Luca Gregori Classification JEL M31 Abstract This work adresses the […]
Title The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments Author Meda Roxana Burghelea, Ioan Plaias, Jaafar El-Murad Classification JEL […]
Title Family Firms’ CSR Actions: the Case of Barilla Author Domenico Morrone, Angeloantonio Russo, Donato Calace Classification JEL M4, M14 Abstract The development and implementation of CSR oriented strategies is […]
Title Absorption of European Funds in Romania During 2007-2013 Author Vasile Ionel Popescu, Constantin Liviu Popescu Classification JEL A1, A10 Abstract This paper aims to highlight the direct link between […]
Title A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges Author Adriana Emilia Robu (Percă-Robu) Classification JEL M310 Abstract Existing research has showed an increased […]
Title Customer Engagement Behaviour in the Fashion Industry Author Katarzyna Rupik Classification JEL M31 Abstract B2C companies attempt to integrate an active consumer into their business processes. Among various concepts […]
Title A Multi-Agent Technology Based Platform for Marketing Communication Author Radu Ioan MOGOS Classification JEL M31, O30, D83 Abstract One of the most significant current discussions in marketing is related […]
Title Marketing Research thought Near Filed Communication Author Dan Mitrea Classification JEL M31 Abstract NFC Near Field Communication technologies in mobile phones and tablets, has an increased set up in […]
Title The Impact of Work Related Stress on Employees' Satisfaction Author Irina Leca, Carmen A. Vranceanu Classification JEL M12, M14, M59 Abstract The aim of the present study is to […]