Title Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi Author Chukwuka Ododo, Gary Mulholland, Jason Turner Classification JEL M31 Abstract The aims of this exploratory research […]
Title Environmental Management Author Ana Vizjak, Maja Vizjak Classification JEL Q56 Abstract Market activities do not generate a variety of desirable social or public goals, such as creation of a […]
Title Events Marketing 4-D Research Author Daniel Moise Classification JEL M31, M30 Abstract In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into […]
Title Marketing Trends in the Online Retailing of Books in Romania Author Carmen Balan Classification JEL M30, M31, L81 Abstract The goal of the research presented in this paper is […]
Title Consumers Behavior Features Upon the Organic Products in Romania Author Narcis-Alexandru Bozga Classification JEL M31, Q57 Abstract Although the market for organic products is constantly growing worldwide, underlining that, […]
Title Psychology of Luxury Goods Consumer Author Razvan Zaharia, Rodica Milena Zaharia Classification JEL M31 Abstract This paper investigates the psychological motivations of consumers of luxury goods, using the example […]
Title Brand: a Simple Name or a Criterion in Purchasing Decisions? Author Ionela – Valeria POPESCU Classification JEL M31, L83 Abstract The decision to buy or not a product by […]
Title Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company Author Stefan-Alexandru Catana, Victor Constantinescu Classification JEL M310, M370 Abstract In this article, we aim to develop a theoretical […]
Title Change Management Initiatives for Romanian Tourism Industry, Based on Benchmarking against South-East Asian and CEE Countries Author LIVIU TUDOR Classification JEL M10, O30, R11, L83 Abstract Taking into consideration […]
Title Composite Evaluation of Customer Satisfaction Author Dagmar Lesakova Classification JEL M20 Abstract The aim of our paper is to identify attributes and elements of customer satisfaction that individually and […]