Title Food Shopping Behaviour in Older Consumers´ Segment Author Lesakova, Dagmar Classification JEL M20 Abstract The focus of our research is to provide a theoretical rationale and empirical evidence […]
Title The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process Author Tkaczyk, Jolanta Classification JEL M30 Abstract Credibility is the extent to which […]
Title Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study Author Frau, Moreno,Cabiddu, Francesca Classification JEL M31 Abstract In the marketing literature there are three main […]
marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, global marketing, online marketing, interactive marketing, business to business marketing, marketing communications, brand management and […]
Title New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media Author Luca Marinelli, Gian Luca Gregori Classification JEL M31 Abstract This work adresses the […]
Title The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments Author Meda Roxana Burghelea, Ioan Plaias, Jaafar El-Murad Classification JEL […]
Title Family Firms’ CSR Actions: the Case of Barilla Author Domenico Morrone, Angeloantonio Russo, Donato Calace Classification JEL M4, M14 Abstract The development and implementation of CSR oriented strategies is […]
Title Absorption of European Funds in Romania During 2007-2013 Author Vasile Ionel Popescu, Constantin Liviu Popescu Classification JEL A1, A10 Abstract This paper aims to highlight the direct link between […]
Title A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges Author Adriana Emilia Robu (Percă-Robu) Classification JEL M310 Abstract Existing research has showed an increased […]
Title Customer Engagement Behaviour in the Fashion Industry Author Katarzyna Rupik Classification JEL M31 Abstract B2C companies attempt to integrate an active consumer into their business processes. Among various concepts […]