Title Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study Author Ben Youssef, Kamel,Viassone, Milena,Leroux, Erick Classification JEL M31 Abstract The aim of this […]
Title Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies Author Strat, Vasile Alecsandru,Barbu, Andreea Mihaela,Cetina, Iuliana Classification JEL M31 Abstract The […]
Title Consumer Perspective upon the Marketing of Online Surveys Author Boboc, Larisa,Moise, Daniel Classification JEL C83 Abstract More and more organizations are conducting online surveys as often as they […]
Title Parametrization of the Personnel Function – Possibilities and Limitations Author Skowron – Mielnik, Beata,Gołembski, Marcin,Wojtkowiak, Grzegorz Classification JEL M50, M51, M54 Abstract The aim of the hereby article […]
Title Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province Author Ersoy, İlyas,Tengilimoglu, Dilaver,Yilik, Pelin Classification JEL M31 Abstract The population […]
Title Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector Author Sheerman, Janette,Brown, Nancy Classification JEL M31 Abstract Many studies suggest that third sector […]
Title Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research Author Tarczydło, Beata Classification JEL M31 Abstract The progressing digitisation, technical and technological development, new functionalities of the […]
Title An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector Author Ben Youssef, Kamel,Giaccardi, Giuseppe,Pellicelli, Michela Classification JEL M130, M150 Abstract The […]
Title The Influence of Advertising Practice Corporate Social Responsibility Author SUSANU, IRINA OLIMPIA,Cristache, Nicoleta,MICU, Adrian Classification JEL M31 Abstract Advertising serves as a mold that shapes social and moral […]
Title Entrepreneurial Approach on Relationship Marketing in Family Owned Business Author Pop, Nicolae Al.,Fotea, Silvia,Dusa, Silvia,Palade, Alexandru Classification JEL M13 Abstract The importance of marketing for the success of […]